Mood Brew
Overview
Mood Brew is a web app designed to recommend you tea's based on your needs.
Want to find a tea that helps with your mood? Or one that calms you down? Pulling from an API of over 100 teas, there's a fit for every need.
The Process
Mood Brew was created to provide personalized tea recommendations based on a user's mood or health needs. The purpose is to help users find teas that promote relaxation, energy, digestion, or other wellness benefits, making tea selection easier and more intentional. It aims to blend personalization with well-being, offering a comforting and engaging experience.
The goal is to engage and educate users, while piquing their curiosity throughout their experience. Mood Brew wasn't meant to just suggest teas, but to create an educating and fun journey, transforming the idea of just drinking tea into a more thoughtful and enjoyable ritual rather than a simple daily choice.
Target Audience
Mood Brew’s target audience consists of tea enthusiasts and wellness-focused individuals who seek a personalized, mindful tea-drinking experience. It’s designed for people who value self-care and enjoy using tea to enhance their mood, energy levels, or overall well-being. Whether they are new to tea or seasoned drinkers looking for thoughtful recommendations, Mood Brew provides an intuitive and engaging way to discover blends that align with their emotions and health needs, making tea selection a relaxing and enjoyable ritual.
Styleguide
The style guide served as a crucial foundation throughout Mood Brew's development, providing clear guidelines on the elements that would shape the it's identity. By defining a cohesive colour palette inspired by the colours of tea, the style guide ensured that Mood Brew's identity remained consistent and familiar with its focus on tea, health, and mood. The logo design, a steaming cup of tea, shows the user a sense of familiarity and comfort, symbolizing the calming and restorative qualities of tea. It reinforces the Mood Brew's commitment to creating an explorative and relaxing experience that aligns with the user's mood and well-being.
